Music in the media. I'm such a sucker for advertisement. Every time a commercial comes on with a melodic tune that can only be described as "groove'in", I find myself tapping my feet and humming the sounds. Actually, it kind of freaks me out that somebody out there knows exactly what I like. Or, is it that we've been bombarded with this stuff for so long that what we think we like is a product of the media's creation? I'd like to think that just because they attach a familiar or unfamiliar song to a product, I'm not influenced to go out and buy that product. I think we'd all like to think that, but really, subconsciously, I think that we are all suckers.

Beetle. Mitsubishi. Lincoln. Gap. So far, I think I have only found myself succumbed to music in car and clothes commercials. But soon, what's going to happen when I start humming tunes projected by commercials for Tide, Nexium, and Uncle Ben's? Will these be the next sexy must have? Maybe not, but the mating of music and media has definitely made an impact.

Arriving at a friend's house for dinner, I tell a friend to throw on some music to add to the ambiance. When asked what I wanted to listen to, I said, "anything". The next thing I know, I feel like I'm in a nice new sheek car, dressed to go clubbing, and surrounded by dancing beautiful women. The music is not just being ingrained in me by the tube, but has spread like overgrown ivy, into every part of our lives. The impact is astounding. No wonder Moby has sold all the rights to his music to companies that want to use them in commercials (which can be a whole other discussion in itself).

I love music and even some of the products that they are presented with, but will my collection of music eventually consist only of commercial soundtracks?